INSIDE NEUE KLASSE #03 | RENZO VITALE: THE SOUND OF BMW HYPERSONX EXPLAINED
Description
What does the future of electric mobility sound like?
In this episode of Inside Neue Klasse, Nicki Shields is joined by Renzo Vitale, Creative Director Sound BMW Group, to explore BMW HypersonX – the innovative sound concept designed for the Neue Klasse.
Powered by BMW Operating System X, HypersonX responds to your driving style, shifting from calm and refined in Personal Mode to energetic and expressive in Sport Mode. More than just acoustic design, it creates an emotional link between driver and vehicle – shaping how mobility feels through sound.
The episode wraps with a playful sound recognition challenge. Can you guess the tones along with Nicki and Renzo?
Tune in to hear how sound becomes a core part of the BMW driving experience.
(00:00 ) Introduction
(01:51 ) Renzo’s favourite road trip song
(03:10 ) Emotion and resonance in electric driving
(08:13 ) The element of silence
(10:30 ) Designing BMW HypersonX
(14:15 ) Sound recognition challenge
(17:57 ) Outro
Find outmore about our host Nicki Shields
United States
